Chris Spicer is a very effective consumer marketing manager who is equally at home with strategizing the creation of effective marketing and advertising campaigns and with managing their implementation. I had the pleasure of working with her at Online Resources Corp. (ORCC, now part of ACI Worldwide), where she was tasked with a complete overhaul of OEM consumer marketing programs for financial institution clients. She devised a program that not only enabled bank clients to manage consumer marketing campaigns on their own – using modular materials and resources provided by ORCC – but which also reduced the cost and complexity of these white-labeled campaigns provided ORCC. In addition, she developed results measurement techniques and tactics that enabled client banks’ marketing staffs to show the value of the programs to their management. I miss working with Chris and would do so again if the opportunity arose.
Don Allen, Partner, The Allen Group
I worked with Chris in her role as Market Campaign Manager at ORCC. Chris developed a completely new, comprehensive consumer marketing program for financial institutions that replaced an existing program that had gone stale and market messages that were outdated. The program Chris designed and implemented included an extensive electronic library of over 2 dozen campaigns designed to drive consumer adoption of online banking and bill pay. She designed the marketing program with our clients in mind by giving them the ability to customize and brand the programs and marketing messages for their own customer base. Chris also provided our clients with the ROI for their marketing campaigns so they could quantify the results of the program to their management and identify where the program could be tweaked to be even more effective. Chris collaborated with our clients to educate them on how to effectively use the marketing campaigns to meet and exceed their goals for the adoption of online banking and bill pay. I would highly recommend Chris for any marketing position – she has strong analytical skills, is goal oriented and passionate about her work. She has both the knowledge and experience to contribute to any marketing organization.
Jan Jacobs, Principal Market Manager at Online Resources
Over the past year, Chris and I worked on the Marketing team at ORCC, now a part of ACI Worldwide, in the financial services line of business. During this time, I've found Chris to be creative, thoughtful and well grounded in various aspects of Marketing. Her focus on consumer marketing has helped us identify the right strategy to deliver unique solutions to the market and I highly recommend her as a valuable member of the Marketing team.
John Balose, Principal, Financial Services Marketing at ACI Worldwide
Over the past several years, I’ve worked with Chris on a variety of marketing campaigns, including television commercials, customer testimonial spots, fundraising videos, and social media promotional clips. Over the last year, in particular, Bright Blue Sky Productions and its team of Directors, Editor, and Director of Photography has worked closely with Chris on a series of television spots for a major branding campaign for Robins Federal Credit Union. Chris is a very creative person and she is very knowledgeable of the production process. She works well with the production team and is able to communicate her overall goals and vision and integrate concepts into various aspects of the overall campaign. The result of this campaign was a series of unique, attention-grabbing spots that did a great job in communicating the consumer value and benefits of doing business with the credit union. The series of spots also happened to recently win a regional award with the American Advertising Federation of Central Georgia; no easy feat to accomplish. Chris is an excellent team player and a positive motivating force in advertising projects. Her work in project management is thorough and greatly appreciated. I highly recommend her marketing work!
Elliott Dunwody, Owner, Bright Blue Sky Productions
I have worked with Chris on two different levels---first when she was Marketing Director of the Tubman Museum and I was chair of the Marketing Committee, and then when she worked at The Telegraph while I was Publisher. Chris is a loyal, dedicated team player that understands the need to work collaboratively for the betterment of the organization. Chris' extensive marketing experience would be a plus for any organization in need of someone to design and deliver a successful marketing campaign strategy.
George McCanless, President & CEO at United Way of Central Georgia (formerly President of The Telegraph)
I had the opportunity to work with Chris on several occasions. She’s been a customer, a co-board member, a fellow Rotarian and we’ve worked on several events and projects together. No matter what the project or situation, Chris was always the perfect team player. Making sure the outcome of the organization/project was always first on her mind. She is extremely hard working and always eager to contribute. She is reliable and punctual. Chris, while always striving for a quality outcome, she will strive to stay within budget, understanding adjustments sometime need to be made. She makes every effort to make the adjustments without jeopardizing the quality.
Vicki Mills, Director of Marketing at Goodwill Industries of Middle Georgia and the CSRA
I worked with Chris when she was the Marketing Director at the Tubman Museum. She worked determinedly for the museum and was a real champion for the city of Macon. Chris was organized, very knowledgeable and was able to communicate exactly what was needed. It was a pleasure to work with her.
Carla Schwab, Operations Director at Third Wave Digital
Chris is one of the most enthusiastic, professional people I've worked with in marketing Macon's tourism product. Her work at the Tubman African American Museum was dynamic and she brought a new level of expertise to the position, resulting in not only a great partnership with the CVB, but also in concrete results for the museum. Whenever I called on Chris to work with visiting travel journalists, her response was immediate and thorough. Writers from Southern Living magazine to the New York Times were impressed with her professionalism and follow up. She was also a creative partner in cooperative advertising and marketing initiatives, illustrating her understanding of the value of collaboration for higher ROI. It is a pleasure to recommend Chris as she continues to advance in her marketing and public relations career.
Ruth Sykes, Director of Marketing at Macon Conventions and Visitors Bureau
As a colleague I worked with Chris to further the marketing and development efforts for the Tubman Museum. She was a fabulous co-worker. Professional, on-time and a diligent hard worker; everything she did was done with detail and on time. It was a pleasure to work with her, and I highly recommend her.
Karen Briggs, Capital Campaign Director, Tubman Museum
Chris and I are in the same graduate school program. She has served as our team leader and displays excellent management skills. Chris is also highly creative and strategic. She is obviously passionate about her work and committed to quality. I would hire Chris as a Marketing Manager or Director.
Rob Bright, MCM, Vice President, Business Development at COMS Interactive